Mission & Vision

The Metaverse Tourism Association (MTA) is your passport to the next frontier of travel. Our mission is to redefine tourism, not just as a physical journey, but as an immersive odyssey through virtual realms. We are committed to providing a greater understanding of the opportunities to enhance and augment the future of tourism using advanced technologies. In this mission we will focus on the 3 I’s to Ignite, Inform and Inspire the hybrid future.

Ignite Your Curiosity

The ancient art of exploration meets cutting-edge technology in the metaverse. Imagine stepping beyond the confines of reality to traverse iconic landmarks, connect with diverse cultures, and forge new adventures—all from the comfort of your digital avatar. At MTA, we’re igniting the curiosity of tourists and tourism organizations alike, guiding them toward a new era of travel. Through innovative campaigns, workshops, and mentorship programs, we’re setting the standard for metaverse tourism experiences, sparking conversations that will shape the future of our industry.

Inform with Industry and Knowledge Leaders

Knowledge is power, especially in a world as dynamic as the metaverse. That’s why MTA provides a platform for ongoing education, equipping tourism professionals with the tools and insights needed to navigate this virtual landscape. From blockchain integration to immersive technologies like VR and AR, our workshops and conferences explore the limitless possibilities of virtual tourism. By fostering a deeper understanding of these opportunities, we’re empowering industry leaders to drive sustainable growth and innovation.

Inspire Limitless Exploration

The metaverse isn’t just a destination—it’s a canvas for creativity, collaboration, and inspiration. Through MTA, we’re inspiring tourism bodies to embrace metaverse offerings, transforming the way destinations are showcased and experienced. From interactive previews to virtual simulations, our members are pioneering new ways to captivate travelers and drive engagement. By fostering collaborations and sparking innovation, we’re ensuring that the tourism industry remains at the forefront of digital transformation.

Read our full mission and vision statement here

Join Us on the Journey

Embark on a journey into the unknown with the Metaverse Tourism Association. Together, we’re shaping the future of travel, one virtual adventure at a time.

Key Projects:

Are you ready to explore the possibilities of the metaverse? Join us today and become a part of something extraordinary.