Masterclasses & Webinars

The Future of travel is hybrid, sustainable and will include virtual experiences. MTA is ready to research and set new standards for adoption of emerging technologies that will benefit the long term vision for the industry.”

Lisa Gibbons, MTA Founder


Webinars & Masterclasses

Hosted by the Metaverse Tourism Association

Join us for a series of webinars that will explore the exciting world of tourism in the metaverse. We’ll take a deep dive into what the metaverse is and how it’s transforming the tourism industry. We’ll also examine the various applications of the metaverse for travel, including virtual tours of real-world destinations, immersive experiences of fictional worlds, and more.

Our webinars will be hosted by leading experts in the field of metaverse tourism, who will share their insights and experiences with us. We’ll also have interactive sessions where you can ask questions and engage with other attendees.

Whether you’re a travel enthusiast, a tech buff, or simply curious about the future of tourism, our webinars will provide you with valuable insights and knowledge. Don’t miss out on this opportunity to learn more about the exciting world of tourism in the metaverse.

Register now and join us on this journey into the future hybrid model of tourism!

Learn more


tourism in the metaverse: All you need to know – on demand webinar


creating sustainable tourism products with a hybrid future of travel


What is Over tourism: Challenges & opportunities in the metaverse



Tourism in The Metaverse: On-Demand Webinar

Duration 1 1/2 hours

Many experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments. Nearly 60% of US adults agree and believe it will soon become as popular as traditional social media platforms, according to a January 2022 survey from Protocol and The Harris Poll. The metaverse could generate $3 trillion for the economy by 2031, according to the Analysis Group.

This webinar covers:

  • What is the metaverse and what are the opportunities for existing tourism businesses?
  • Facts and figures about the popularity of the metaverse, including statistics about AR and VR
  • How immersive games are the building blocks of the metaverse
  • What brands like Nike, Wendy’s, Coca-Cola, and Ralph Lauren are doing to engage consumers in the metaverse.

Click here to make an enquiry and watch this webinar

Hosted by Lisa Gibbons, View Speaker Profile

A Sustainable Future for Tourism: On-Demand Webinar

Duration 1 1/2 hours

From Eco-friendly building to Waste reduction, there are many ways in which tourism businesses are in a prime position to tackle some of the biggest issues facing the environment today. To support innovative tourism research and experimentation in the metaverse MTA will provide ongoing consultation and education to members and partners who strive for a sustainable approach to tourism management and development.

This webinar covers:

  • Provide definitions of circular economy
  • Explores the potential of circular models within the tourism sector.
  • Learn more about innovative business models that apply circular principle.
  • Explore concrete results of implementation of circular business models.

Click here to make an enquiry

What is Overtourism? Challenges & Opportunities

Duration 1 hour

Over tourism is used to describe the negative impacts of tourism when it exceeds the capacity of a destination. This can often result in overcrowding, environmental degradation, put a strain on resources, and a decline in the quality of life for local residents.

Reducing over tourism requires a multifaceted approach that involves various stakeholders, including government bodies, tourism industry operators, and travelers. The metaverse has the potential to act as an environment for exploring the impacts and devising the solutions needed to tackle Over tourism.

Reducing over tourism is a complex and ongoing process that requires a long-term commitment from all stakeholders involved in the tourism industry. This webinar covers:

  • A discussion around the impact of Overtourism
  • Impact of tourism on biodiversity
  • Adopting technology to reduce negative impact and provide real time capacity data.
  • Collaboration ideas for promoting responsible tourism.
  • Engaging local communities in tourism planning processes.
    Protected regions and sustainable tourism growth

Click here to make an enquiry

As we navigate the future of all industries it is important to consider the implications, challenges and opportunities we face. MTA is bridging the gap between technology and people in tourism.


board member

Technology providers are confident that they are providing the right solutions for the future of tourism but there is little research to follow standards for a virtual future. MTA can help to create those standards.

Kayla smyth

Board member


As a travel and tourism professional you are invited to become a member of the MTA and be part of the future of metaverse travel. For access to exclusive events, networking and learning opportunities join the MTA today.