Welcome Metatourists,
Thank you for tuning in to our July update. This month, we have exciting developments, including our first live discussion on the future of in-flight entertainment and technology timelines, featuring insights from top travel innovators. Please watch the full webinar here to get a feel for the latest trends in Aviation and Metaverse tourism.
Tourism faced significant challenges this month with backlash against mass tourism in Spain and severe heatwaves affecting popular Southern European destinations. Greece even issued a red alert for UK tourists due to the scorching weather. These issues highlight the need for sustainable tourism solutions, crucial for the economic stability of regions relying on tourism.
At the MTA, we advocate for a hybrid future of tourism. We believe in exploring new business models to alleviate tourism pressures and address climate change impacts. We hosted a live discussion featuring leaders from Lufthansa Innovation Hub, Luxury Travel Guide, and the Travel Trends Podcast. If you missed it, you can watch the full episode here. Interested in being a future speaker? Reach out to us!
Our discussion was inspired by Lufthansa Innovation Hub’s research on The Metaverse in Aviation. We welcome your feedback on the virtual tourism activities detailed in the research.
Stay tuned for more updates and join us in shaping the future of travel!
